In order to promote the sales elite team of Hai Ruisi to better understand the corporate culture, cultivate team awareness and Wolf Road team spirit, better serve our customers, and enhance the overall cohesion and sense of belonging of the enterprise.All sales and related business personnel of Hai Ruisi participated in a two-day series of trainings with the theme of "Wolf Road Marketing Practical Skills Scenario Training Camp" led by teacher Yan Zhimin.
Yan Zhimin,Founder of marketing non-war theory and customer mind terminal theory,Founder of China’s humanistic marketing system, the first person in China to perfectly combine practical marketing courses and coaching technology courses,Specially invited expert from China International Brand Development Strategy Federation.Combining personal marketing experience with theory, he has formed a unique marketing system. Mr. Yan has published more than 500 papers in domestic professional publications and websites such as Economic Daily, Chinese and Foreign Management, Sales and Management, and China Advertising Network, sharing marketing knowledge with the public.As a special lecturer for CEO classes at Tsinghua University, Jilin University, Zhengzhou University, etc., and a special lecturer for the China Professional Manager (CPM) Training and Certification Center, Mr. Yan has held more than 220 internal corporate trainings and public classes in China, teaching and solving doubts for marketing talents from all walks of life.
Ignite passion and hone your abilities.High performance marketing andWolf philosophyCombined with:
Quick sense of smell - seize opportunities;
Strong offensiveness - offense is the best defense;
Teamwork - division of labor and cooperation, each performing his or her duties;
Lock the target - focus and persevere;
The strong survive – the weak are eliminated;
Never give up - giving up means death;
Strict discipline - strong execution ability;
Never give up - be patient and persistent.

In class, members of each group actively expressed their opinions and ideas on the issues raised by Teacher Yan; during the drill, the students in each group were active, enthusiastic, and worked together.
The principle of despising the opponent strategically, paying attention to the opponent tactically, and uniting all forces to defeat the opponent。
At this moment, the members of each group are both opponents and partners.

This training allowed sales elites and partners from different departments to work together and challenge themselves in the exercise. It not only deepened communication and mutual trust between each other, but also gained valuable knowledge and experience for future work, study and personal growth through personal experience.


After the training, Teacher Yan issued completion certificates to the members of each group who participated in the training, and also awarded award badges to outstanding representatives of each group.General Manager Hai Ruisi Zhang led everyone to analyze and summarize the teamwork work of this Wolf Path training meeting, and apply the Wolf Path spirit learned.

"Marketing is not a war." Learning wolf nature does not make us full of wildness and resort to any means, but to learn the spirit of unity, friendship, and perseverance of wolves' strong survival, so that through marketing we can become invincible in the fierce competition.
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